Marketing Your Home

Advertising and Promotion

Properties are commonly advertised through real estate agent Web sites, Internet home search/listing services, classified advertising and real estate guides. Promotion efforts through office and MLS tours are a good way of getting other buyer agents to view your home and to promote it to the buyers they are working with.

Even with all these advertising avenues, ” For Sale” signs on front lawns are still remarkably effective. Many REALTORS® promote their Web sites on the sign and use brochure boxes with the signs to market the property. When appropriate, and with your permission, your REALTOR® may send a mailing about your property to neighbors. Sometimes one of them has a friend or relative who always wanted to live near them. You never know how far reaching the benefits of word-of-mouth advertising by friends, relatives and neighbors can be.

Showings and Open Houses

To prepare your home for viewing, make it as bright, clean, cheerful and serene as possible. Always look at your home from the buyer's point of view. Your REALTOR® will probably find a tactful way to suggest that you be absent while the house is being shown to prospective buyers, because your presence will inhibit their actions and conversations. They won't feel free to open closets and cabinets, test out the plumbing and discuss their observations objectively as they walk through the house. It goes without saying that your children and pets should not be on the premises either.

If your REALTOR® has scheduled an open house, you may want to notify the neighbors, and assure them that they'll be welcome. They'll jump at the chance to poke around in your house, and sometimes they can turn up a buyer among their friends.

Quick tips for showings and open houses:

  • Clean or replace dirty or worn carpets.
  • Open all curtains and blinds
  • Replace any burned out light bulbs and turn on all lights.
  • Clear all clutter
  • Clear all countertops.
  • Wash and put away any dirty dishes.
  • Set the dining room or kitchen table if you have particularly nice linen or china.
  • Simmer a few drops of vanilla on the stove.
  • Put on soft music.
  • Burn wood in the fireplace on cold days, otherwise, clean the fireplace.
  • Put fresh towels in the bathroom.
  • Take any laundry out of the washer and dryer.
  • Leave the house so your REALTOR® is free to deal with prospective buyers in a professional manner. Put pets in cages or take them to a neighbor.

How Long Has Your House Been on the Market?

Professional appraisers sum up their entire body of knowledge in three words: ” Buyers make value.” Your home is worth as much as a buyer will pay for it.

If your home has been on the market for months, it's a clear message that the property may not be worth what you're asking for it. This is particularly true if there haven't been many prospects coming to see it. What you do at that point depends on whether you really need to sell, and whether you're working with a time limit.

If you're not really motivated to move soon, you can always wait – years if necessary – and hope inflation will catch up with the price you want. The problem is that in that time, your home begins to feel shopworn. Buyers become suspicious of a house that's been for sale for a long time.

If you really do need to sell, with your REALTOR® discuss a schedule for gradually dropping your price until you find a level that attracts buyers. There's no point in saying, ” We simply can't sell our house.” Anything will sell if the price is right.

Contact Us About Selling Your Home

If you are thinking of Buying, Selling or Investing in Real Estate, "Think Eslinger Realty"

Jeffery D. Eslinger

Realtor®

941.915.9961

941.922.3879 FAX

EslingerRealtySarasota@gmail.com


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Testimonials

  • “We were very happy with the service we received during our home shopping and eventual purchase. Jeff was very responsive to our questions, always easy to reach and quick to return calls when needed. Jeff’s knowledge of construction was helpful on more than one we viewed. We would not hesitate to recommend Jeff to anyone buying or selling a home.”

    — Ross and Julie Hiner, August, 2012

  • “Our family moved to Sarasota from Orlando. Jeff helped us find our home, It worked out very well. I was very happy with him. If I was going to sell or buy another house, I would contact him first.”

    — Michelle Fisher, April, 2012

  • “Jeff came and explained the Selling process to us. He really expressed how he liked our home. He was very nice, personable and helpful throughout the whole process of selling our home in Sarasota. I would highly recommend his services.”

    — Indira Battan, May, 2013

  • “Our family moved to Sarasota from Orlando. Jeff helped us find our home, It worked out very well. I was very happy with him. If I was going to sell or buy another house, I would contact him first.”

    — Michelle Fisher, April, 2012

  • Searching for, negotiating, and closing on a property is quite the process these days. With that said, I can attest that Jeff Eslinger is in fact, the ultimate professional. He has an impressive knowledge of the real estate market, is extremely cognizant in the area of building and construction and to top it all off he is both honest & straightforward in his methods. Above all, He has an ability to see the homes through your eyes; while never losing sight of your "must have" list and believe me ours was quite lengthy. He was diligent in his responses and if he didn't have the answer at his fingertips he would attain it within hours. I will further recommend him with the highest marks as his hands on approach and knowledge of todays market made this a much smoother undertaking than we ever anticipated. All in all, Jeff never gave up on his pursuit to find us the perfect home (even when we sometimes did) and he always made us feel like we were his most important client.

    — Nancee Jackson, January 2014

  • Jeff was very instrumental in helping us find and purchase our new home. We had very specific criteria which I know made the search difficult. He found us our "dream" house with all the criteria we were seeking and due to his intimate local knowledge, he found it before it went on the market which translated to a smooth process, quick closing and happy buyers and sellers. I wholeheartedly recommend Jeff and have in the past..

    — Chris & Melissa Tomasso, December 2013

  • I know Jeff for more than ten years. Who would be more qualified than Jeff to handle your real estate needs? - Third generation local Sarasota family home building company , spent his entire career in the real estate and building industry, grew up in Sarasota, honest, high integrity family man..

    — Lou Rendemonti, December 2013

  • I chose Jeff to be my buyer's agent and had a wonderful experience. Before i worked with Jeff, I had been actively looking for homes for about a year. As soon as Jeff started working with me, we found my dream home in no time at all. Jeff was always available to me, and would promptly respond to emails/calls. Our experience with Jeff while professional was also very personal, he made sure to listen to exactly what i wanted and wouldn't settle for anything less. As a first time buyer he made sure i stayed informed from start to finish, and his knowledge and advice were extremely valuable. When I finally found the perfect home for me, Jeff worked very fast to make sure I would land it at the price I wanted. He handled negotiating the entire deal very well and helped me coordinate all the other aspects of appraisals, inspections, and other services...

    —Kylie Jackson, December 2013


  • We were very happy with the service we received during our home shopping and eventual purchase. Jeff was very responsive to our questions, always easy to reach and quick to return calls when needed. Jeff’s knowledge of construction was helpful on more than one we viewed. We would not hesitate to recommend Jeff to anyone buying or selling a home..

    —Ross and Julie Hiner, August 2012

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